Most investor conferences don’t get much attention beyond the investment community, but Bernstein’s 38th Annual Strategic Decisions Conference is one for the books. Ford CEO Jim Farley dropped a bomb on the dealer community in his presentation about the future state of auto retail. Dealer chatter has been nonstop about what it means to them and consumers. He covered everything from OEM direct-to-consumer sales, one price, no public advertising, the shift to EVs, transforming the dealership’s role, and standardizing services like pick-up and delivery.
Regardless of how you feel about Farley’s vision, one thing is certain: auto retail is a constantly evolving process, and staying in lockstep with what consumers want is a must if your dealership is to win the sale and earn long-term loyalty for future sales and service. It is critical that dealers use the best technology, solutions, and processes to offer the best experience for customers – recognizing that one size does not fit all.
Stay in front of your shoppers and customers with meaningful, engaging communication, and lean into automation technology to alleviate your team’s heavy lifting with ads, emails, texts, and social media. We’ve developed all the solutions you need that do the work for you.
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