C-Suite Awards Finalist Christina Wofford VP Marketing & Communications Digital Air Strike - Digital Air Strike

C-Suite Awards Finalist Christina Wofford VP Marketing & Communications Digital Air Strike

C-Suite Awards Finalist Christina Wofford VP Marketing & Communications Digital Air Strike

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Christina Wofford

Company: Digital Air Strike

Title: Vice President, Marketing and Communication

Years in position: 3 years, 8 months

How did you come into your current role?

As a former news anchor/reporter, I have unique experience connecting with media and had my own public relations/marketing consulting company before joining Digital Air Strike as the communication manager. I was promoted to vice president of marketing and communication nine months after starting.

What is the most important thing about being a C-Suite leader?

At Digital Air Strike, all employees are encouraged to think like an owner – which we truly are as all full-time employees are given stock in the company. As a C-Suite leader, it’s even more important to think and act as an owner of the company and make decisions that benefit the company as a whole, not just one department or individual.

What is the best thing about being a C-Suite leader?

I get to work closely with the most brilliant people and see how our technology works and what it can do for marketing.

Was your goal always to make it to the C-Suite?

I wasn’t thinking about the title, but my goal was always to advance my career and continue learning from and collaborating with others.

What is the most challenging thing in making the transition to the C-Suite?

The most challenging thing can also be the best thing. Digital Air Strike employs lots of millennials who grew up on social media and have amazing knowledge that benefits our thousands of clients and whom I learn from every day. While I’ve experienced the millennials that give the generation a bad name, I also get to work with those who work harder than most and truly care about delivering great results. It’s also rewarding to help those who need a little “Business 101.”

What about your current job surprised you the most?

I’m surprised and very lucky to get to learn something new every day, whether it’s about social media marketing, technology, or just being a good leader. I never thought a company could match the adrenaline rush and sense of urgency of a newsroom, but Digital Air Strike does. I love that energy.

What about your current job would surprise other people the most?

It’s surprising how much you can impact your internal clients (fellow employees). Our marketing team collaborates with our HR department to create a company culture that’s fun, exciting, rewarding, and makes people want to come to work. I’m also always surprised by new technology that helps us track leads and results.

How do you give back to the community?

Charity is part of Digital Air Strike’s culture. We’ve helped 50-plus charities big and small through our monthly donations and volunteer hours – we even rescued a neglected dog in Detroit and drove him to Scottsdale. He’s now part of my family. Outside of work, I’m involved with East Valley Women’s League and support the group’s projects that help teens in transitional foster care by providing full-size toiletry kits.

What advice would you give to someone who wanted to follow in your footsteps?

Embrace new technology and be part of a creative, progressive company where you work with people who inspire you and you can learn from, know the importance of great benefits and company culture. Loving where you work makes life so much better!


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