CASE STUDY
Albion Golf Cars
GOAL:
Albion Golf Cars, a Club Car dealer founded in 1973, wanted to reach new customers in the Toronto, Ontario area during their six-month seasonally busy golfing time.
SOLUTION:
- Digital Air Strike launched geofenced advertising campaigns, targeting six areas in Southern Ontario, including a new high-end golfing community, other affluent golfing neighborhoods with thousands of golf cars, and two competitor areas.
- The campaign included Google display ads designed to reach people in the dealership’s target area using their mobile devices to browse top sites, watch YouTube videos, and use popular apps across the web.
- The ads targeted specific demographics to reach an audience interested in buying a new Onward Club Car golf car.
- The ads attracted many new customers to the store, including at least four sales directly attributed to the geofencing ads strategy.
ONE-MONTH RESULTS:
196,000
TARGETED IMPRESSIONS
1,443
IN-MARKET USERS DRIVEN TO
ALBION GOLF CARS’ WEBSITE
4+
SALES ATTRIBUTED TO
GEOFENCED ADS
14X
HIGHER CLICK-THROUGH RATE THAN NATIONAL AVERAGE
TESTIMONIAL
DIGITAL AIR STRIKE GAVE US THE
MARKETING ROCKET FUEL WE NEEDED
“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads. A customer from a beach community came into our store saying she had given up on her golf car search until she saw our ad on her iPad, and it ended up with a sale!”
LBION GOLF CARS OF TORONTO, ON, CANADA
