Case Study: Albion Golf Cars

Case Study

Albion Golf Cars

DIGITAL AIR STRIKE GAVE US THE MARKETING ROCKET FUEL WE NEEDED!

“We’re a seasonal business in Canada and wanted to pack a punch during our six-month busy season. Working with Digital Air Strike, the geofenced ads gave us the rocket fuel we needed in marketing. I had great communication with the DAS team, and they were quick to make any adjustments. The click-through rate was well above the national average, and our walk-in traffic has increased since launching these ads.”

– LBION GOLF CARS OF TORONTO, ON, CANADA

 

GOAL:

Albion Golf Cars, a Club Car dealer founded in 1973, wanted to reach new customers in the Toronto, Ontario area during their six-month seasonally busy golfing time.

SOLUTION:

  • Digital Air Strike launched geofenced advertising campaigns, targeting six areas in Southern Ontario, including a new high-end golfing community, other affluent golfing neighborhoods with thousands of golf cars, and two competitor areas.
  • The campaign included Google display ads designed to reach people in the dealership’s target area using their mobile devices to browse top sites, watch YouTube videos, and use popular apps across the web.
  • The ads targeted specific demographics to reach an audience interested in buying a new Onward Club Car golf car.
  • The ads attracted many new customers to the store, including at least four sales directly attributed to the geofencing ads strategy.

ONE MONTH RESULTS:

196,000

TARGETED IMPRESSIONS

1,443

IN-MARKET USERS DRIVEN TO
ALBION GOLF CARS’ WEBSITE

4+

SALES ATTRIBUTED TO
GEOFENCED ADS

14X

HIGHER CLICK-THROUGH RATE THAN NATIONAL AVERAGE

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