Case Study: Arrow Ford - Digital Air Strike

Case Study

Gold Coast Cadillac

DAS CDXP PROVIDES THE DATA POINTS NEEDED TO SEND CUSTOMERS A COHESIVE MESSAGE

“We love being able to unify the message for a more personalized experience that’s more tailored to each customer. People are obviously engaging with the emails, which are working, and responding by buying new vehicles and coming in for service. The personalized content is built really well and seems native to our dealership. Being able to do all of this with one company in one dashboard makes my job easier and makes me feel better about providing the fun storytelling we want customers to read. We also love we got an average 41% open rate between our five email campaigns.”

– ALLISON ALVAREZ, MARKETING DIRECTOR
ARROW FORD

 

GOAL:

Arrow Ford in Abilene, Texas, needed to increase vehicle sales and service revenue.

SOLUTION:

DAS Tech’s CDXP uses storytelling to connect with audiences and customers to drive optimum consumer engagement, which increases sales and service and revenue.

 

  • Data mining was used to identify existing customers ready for sales and service through personalized content, driving them into the dealership.
  • Custom emails hyping community involvement share feel-good stories and increase engagement.
  • Communication strategies are implemented to send relevant messages.
  • Accurate and concise CDXP reporting tracks attributable revenue, clearly demonstrating high ROI.

ONE MONTH RESULTS:

VEHICLE SALES INFLUENECED

%

SALES REVENUE INFLUENCED

SERVICE ROs INFLUENCED

%

SERVICE REVENUE INFLUENCED

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