CASE STUDY

Bettenhausen CDJR

GOAL:

Bettenhausen Chrysler Dodge Jeep Ram, in the Chicago area, wanted to reach customers interested in buying and selling cars. The dealership also wanted to outsource the management of its inbound internet leads, outbound calls, and appointment scheduling to solve staffing challenges.

SOLUTION:

• Digital Air Strike’s creative team designed a streaming ad campaign promoting the dealer’s Kelley Blue Book auto valuations and instant cash offers for vehicles.

• The streaming ads allow Bettenhausen CDJR to see more conversion data since the ads are highly targeted using Amazon’s first-party data, including shopping and purchasing behavior.

• Digital Air Strike’s Facebook ads routed clicks to the dealership’s website and received almost 2 million impressions. Ad solutions are co-op eligible for Stellantis, so the dealer gets money for every new car sold, which can be used for advertising the following month.

• The streaming ads allow Bettenhausen CDJR to see more conversion data since the ads are highly targeted using Amazon’s first-party data, including shopping and purchasing behavior.

• Digital Air Strike’s Sales Boost combines technology and services to become the dealership’s virtual employee, setting up appointments and reactivating leads the dealership staff wasn’t following up on.