Case Study: Bettenhausen CDJR

Case Study

Bettenhausen CDJR

CDXP SAVED US OVER $10,000 IN POSTAGE!

“I wouldn’t trust anyone other than DAS Technology. We saved over $10,000 in postage the first month after using CDXP! Instead of the mailers going to the same person three times, CDXP cleansed our contact list and eliminated all duplications. CDXP saves us a lot of labor and time since our dealership would never clean the contacts, and most dealerships certainly wouldn’t do it.”

– BETTENHAUSEN CDJR

 

GOAL:

Bettenhausen Chrysler Dodge Jeep Ram selected DASTechnology CDXP to cleanse the first-party data stored in the Tinsley Park, Illinois-based dealership’s CRM and DMS. Unexpected was the $10,000 saved the first month on the platform.

SOLUTION:

  • DAS Technology CDXP saves dealers millions in missed revenue by de-duping and merging customer data for targeted marketing efforts.
  • The CDXP experience engine uses the cleansed data to track customer activity on the dealer’s website and in the service bay. It then automates targeted communications to ensure effective engagement with the right customers.
  • CDXP reporting tracks attributable service and sales revenue to demonstrate the platform’s high ROI and inform users of what actions drive sales, service, and revenue growth.

TWO MONTH RESULTS:

VEHICLE SALES

SERVICE REVENUE INFLUENCED

NEW TRADE-INS

SCHEDULED APPOINTMENTS

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