Case Study: Bettenhausen CDJR - Digital Air Strike

Case Study

Bettenhausen CDJR

DAS CDXP HELPS US CONNECT BETTER WITH OUR CUSTOMERS!

“I wouldn’t trust anyone other than DAS Technology,” said John Doolin, director of marketing and advertising for Bettenhausen CDJR. “I think CDXP raises the dealer’s game because we know our customers and exactly who they are, and you become part of it versus a saturated piece.”

– Bettenhausen CDJR

 

GOAL:

Bettenhausen Chrysler Dodge Jeep Ram selected DAS Technology CDXP to cleanse the first-party data stored in the Tinsley Park, Illinois-based dealership’s CRM and DMS. Unexpected was the $10,000 saved the first month on the platform.

SOLUTION:

  • DAS Technology CDXP saves dealers millions in missed revenue by de-duping and merging customer data for targeted marketing efforts.
  •  The CDXP experience engine uses the cleansed data to track customer activity on the dealer’s website and in the service bay. It then automates targeted communications to ensure effective engagement with the right customers.
  • CDXP reporting tracks attributable service and sales revenue to demonstrate the platform’s high ROI and inform users of what actions drive sales, service, and revenue growth.

ONE MONTH RESULTS:

VEHICLE SALES

SERVICE REVENUE INFLUENCED

NEW TRADE-INS

SCHEDULED APPOINTMENTS

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