Case Study: Bob Poynter Auto Group - Digital Air Strike

CASE STUDY

Bob Poynter Auto Group

GOAL:

Bob Poynter Auto Group in Seymour, Indiana, wanted to leverage technology to manage inbound leads, outbound calls, and appointment scheduling for sales and service to save money and solve staffing challenges.

SOLUTION:

  • The Sales Boost Solution combines the power of Digital Air Strike’s CX Tech and team to drive results for the dealership.
  • The DAS CX Sales Boost solution is configurable to a dealership’s process and CRM. The technology better engages customers with lead response and follow-up technology, AI-powered text, email, and chat messaging technology, video engagement, and Digital Air Strike’s team of automotive retail experts.
  • Digital Air Strike also proactively sends text message alerts to customers with expiring leases or encourages owners to trade in their older vehicles for a newer one.

RESULTS:

78

APPOINTMENTS SET

65%

APPOINTMENTS SHOWED

31

VEHICLES SOLD

$8,503

AVERAGE FRONT-TO-BACK
PROFIT PER VEHICLE

1,772%

ROI

TESTIMONIAL

FILLING IN STAFFING AND PROCESS GAPS

“Digital Air Strike’s Sales Boost CX Tech and team fill our staffing and process gaps. Our year-end buy-back/ trade-up campaigns returned over $260,000 in 60 days thanks to their efforts.”

BOB POYNTER AUTO GROUP