CASE STUDY
Brown’s Fairfax Nissan
GOAL:
Brown’s Fairfax Nissan was looking for a solution to increase lead volume and improve conversion rates through messaging. The dealership wanted to start conversations with customers and get more leads from their website and Facebook page.
SOLUTION:
- Digital Air Strike’s Response Path engaged with website visitors 24/7, asked and answered qualifying questions, and captured leads.
- Customers used Response Path to schedule sales and service appointments on Brown’s Fairfax Nissan’s website, Facebook Messenger, and via text message.
- Brown’s Fairfax Nissan utilized Response Path to create a custom A.I. Assistant to qualify prospects for pre-approval and capture lead details.
RESULTS:
55
CONVERSATIONS
24
SALES LEADS
8
SERVICE LEADS
31%
CLOSING RATIO
TESTIMONIAL
DAS HELPS US SELL MORE CARS
“Response Path helps us deliver a better customer experience while also capturing and converting more leads. Car buyers and service customers are using Response Path to set appointments with our team and our closing ratio is now at 31%. We have used other chat providers before but haven’t seen this level of success or attention to detail even from a managed program, and Response Path is fully automated! Thank you very much to the DAS team for helping us sell more cars!”
BROWN’S FAIRFAX NISSAN
