Case Study
Champion Schools
DIGITAL AIR STRIKE’S STREAMING ADS DELIVER INCREDIBLE ROI
“Our whole goal was to add students, and we added over 400 students by employing multiple marketing strategies. We found when we combined the data from Digital Air Strike and the Amazon streaming ads, we did much better than we thought. This is a new and great way of reaching out to people, and it paid for itself. We saw a huge increase in people coming to our campuses to tour and to enroll.”
– CHAMPION SCHOOLS
GOAL:
Champion Schools wanted a highly targeted ad campaign to get more student enrollments at its three schools in the Phoenix metro area. Administrators also wanted reporting that showed the effectiveness of the campaign.
SOLUTION:
- Digital Air Strike’s creative team designed video campaigns for the school’s streaming ads. Each campaign focused on the schools’ tagline: “Where Academics Meets Athletics.”
- Champion Schools appreciates that Digital Air Strike creates the streaming ads, providing a one-stop-shop including production, required rights, and video footage.
- Digital Air Strike’s streaming ads are highly targeted and leverage Amazon’s first-party data, including shopping and purchasing behavior, to reach Champion’s ideal families. These detailed metrics per ZIP code don’t exist through cable TV, so the streaming ads are a more targeted ad buy.
ONE MONTH RESULTS:
30+
NEW STUDENTS ENROLLED AFTER WATCHING STREAMING ADS
158,300+
IMPRESSIONS IN LESS THAN A MONTH
98%
VIDEO COMPLETION RATE
