CASE STUDY

DeLillo Chevrolet

GOAL:

DeLillo Chevrolet in Huntington Beach, California, wanted to reach car buyers and service customers who were spending more time on social media during COVID-19 shelter-in-place orders.

SOLUTION:

• Digital Air Strike posted COVID-19 announcements on the dealer’s Facebook page alerting customers of precautions they were taking, their new hours, and how they were giving back and offering specials for first responders.

• As people commented on the posts, Digital Air Strike responded and engaged with them.

• With Digital Air Strike managing all Facebook posts, the dealership’s team was alerted to new comments and questions and could quickly follow up and sell cars.