Case Study: Don Hatten Dealerships - Digital Air Strike

CASE STUDY

Don Hattan Dealerships

GOAL:

Don Hattan Dealerships wanted a highly targeted, low-cost way to sell cars. As one of the oldest dealerships in Kansas, Don Hattan wanted their available inventory to show up where in-market buyers are actively searching and spending their time online to maximize the visibility of their VDPs (Vehicle Details Page).

SOLUTION:

  • Digital Air Strike’s VDP Power Pack uses both Google Vehicle Ads and VDP Power Social to ensure ad campaigns show up on popular sites to attract targeted consumers into the dealership’s buying experience.
  • Don Hattan Dealerships uses Digital Air Strike’s Google Vehicle Ads to showcase VDP-specific inventory in the prime real estate at the top of Google search. This enables the dealership to go head-to-head with the big ad budgets of national online retailers and stand out from the local competition.
  • Digital Air Strike launched Don Hattan’s VDP Power Social ads on Facebook and Instagram to promote the dealership’s used vehicles. The double opt-in technology allows car shoppers to view vehicles on a dealer-branded search results page free of charge, and dealers don’t pay until the second click when car shoppers are taken to the dealership’s VDP.
  • Taking the car shopper directly to the dealership’s VDP, not a competitor or listings marketplace, secures a higher quality lead directly to the dealership’s website.

RESULTS:

26

USED VEHICLES SOLD

2,662

CLICKS TO THE
DEALERSHIP’S VDP

96,673

FACEBOOK AD
IMPRESSIONS

83,716

GOOGLE AD
IMPRESSIONS

741%

RETURN ON
INVESTMENT

TESTIMONIAL

CONSUMERS EASILY FIND OUR
VEHICLES ON FACEBOOK & GOOGLE

We love the results we’re getting from Google Vehicle Ads and VDP Power Social. Digital Air Strike’s technology ensures in-market shoppers see our inventory and the price. Google Vehicle Ads put our inventory side by side with online-only competitors, and VDP Power Social helps keep our overhead low.

ERIKA MALEY, MARKETING DIRECTOR,
DON HATTAN DEALERSHIPS