CASE STUDY
Geofencing
GOAL:
A Hyundai dealership in Chicago wanted to increase awareness of the dealership among its local audience and leverage brand association with the Chicago Bears and NFL football.
SOLUTION:
- 4-month geofenced advertising campaign targeted customers who were in Soldier Field and other defined locations surrounding the stadium.
- Ads targeted specific demographics to reach the right audience.
RESULTS:
3,422
CLICKS TO WEBSITE
.34%
CLICK-THROUGH RATE – 6X HIGHER THAN INDUSTRY AVERAGE OF .05%
1,000,600
MOBILE DISPLAY IMPRESSIONS DELIVERED TO FANS AND TAILGATERS
TESTIMONIAL
DIGITAL AIR STRIKE IS HELPING US INCREASE OUR BRAND AWARENESS AMONG FANS!
“We’ve seen considerable growth in followers on our social media channels, including Facebook, Instagram, and Twitter. The ads have worked great in capturing the audience’s attention and helped us extend our reach to a new audience.”
TIRE PROS
