Case Study
Gold Coast Cadillac
DIGITAL AIR STRIKE’S RESPONSE LOGIX IS A LIFE JACKET KEEPING OUR CUSTOMERS BUOYANT!
“We can’t respond to customers 24/7 without Digital Air Strike, especially on Sundays when our store is closed because of New Jersey mandates. Since we’re closed as much as we’re open, Digital Air Strike fills in those holes. The most important thing is that it keeps us top of mind with our customers 24/7.”
– BILL CAMASTRO, GENERAL MANAGER
GOLD COAST CADILLAC
GOAL:
Gold Coast Cadillac, the No. 1 Cadillac dealer in the U.S. in Oakhurst, NJ, needed an automated after-hours lead response solution. The dealership also wanted an easy way to follow up with prospects long-term to generate more deals instead of letting those leads go cold.
SOLUTION:
- Gold Coast Cadillac’s team handles walk-ins while Response Logix technology from Digital Air Strike responds to all Internet leads and reactivates older prospects automatically.
- Smart Quote automatically responds to all leads within minutes, 24 hours a day, sending professional emails integrated with their CRM and inventory data to share information about multiple vehicle options.
- Smart Quote emails link to dynamic microsites customized for every prospect where they can search payment options and view multiple vehicles.
- Smart Follow continues to email prospects for up to 180 days with a custom cadence determined by the store to see if prospects are still in the market for a new vehicle.
- Prospects engaging with Smart Quote or Smart Follow emails alert Gold Coast Cadillac’s sales team by email, text, and in their CRM. The team is excited to follow up with hot prospects and close more deals.
ONE MONTH RESULTS:
NEW CAR LEADS
USED CAR LEADS
SMART FOLLOW EMAILS
SALES LEADS REACTIVATED
