CASE STUDY

Gold Coast Cadillac

GOAL:

Gold Coast Cadillac, the No. 1 Cadillac dealer in the U.S. in Oakhurst, NJ, needed an automated after-hours lead response solution. The dealership also wanted an easy way to follow up with prospects long-term to generate more deals instead of letting those leads go cold.

SOLUTION:

• Gold Coast Cadillac’s team handles walk-ins while Response Logix technology from Digital Air Strike responds to all Internet leads and reactivates older prospects automatically.

• Smart Quote automatically responds to all leads within minutes, 24 hours a day, sending professional emails integrated with their CRM and inventory data to share information about multiple vehicle options.

• Smart Quote emails link to dynamic microsites customized for every prospect where they can search payment options and view multiple vehicles.

• Smart Follow continues to email prospects for up to 180 days with a custom cadence determined by the store to see if prospects are still in the market for a new vehicle.

• Prospects engaging with Smart Quote or Smart Follow emails alert Gold Coast Cadillac’s sales team by email, text, and in their CRM. The team is excited to follow up with hot prospects and close more deals.