Case Study: Island Cruizers

CASE STUDY

Island Cruizers

GOAL:

Island Cruizers, a Club Car dealership in Okeechobee, Florida, wanted a more targeted advertising strategy to promote its golf car inventory on Facebook.

SOLUTION:

  • Digital Air Strike launched Island Cruizers’ Power Social ad campaigns to promote the dealership’s new golf cars to active in-market buyers on Facebook.
  • Before working with Digital Air Strike, Island Cruizers did all of its advertising in-house. The owner likes working with DAS for a more targeted ad strategy and process.
  • Island Cruizer’s owner noticed a large uptick in foot traffic and heard many positive responses about the ads Digital Air Strike created.
  • Although the owner planned on the dealership having a slower year due to the changing economy, the increase in traffic and customer inquiries made the year a better selling year than expected.

RESULTS:

8+

GOLF CAR SALES ATTRIBUTED
TO DAS ADVERTISING

101,064

AD VIEWS

3,998

CUSTOMERS ENGAGED
WITH THE AD

1,088

WEBSITE CLICKS

TESTIMONIAL

DIGITAL AIR STRIKE’S ADS GAVE ME A
BIG UPTICK IN FOOT TRAFFIC!

“The improved ad strategy and targeting have led to a lot more store foot traffic. Digital Air Strike’s targeted ads gave my store more traction and helped us bring in more money before the golfing season was over. We’ve seen a noticeable uptick in the number of leads we’re getting.”

CHRIS ROUTZAHN, OWNER, ISLAND CRUIZERS