CASE STUDY

Kia of Alhambra

GOAL:

Digital Air Strike’s Response Logix Helps Kia of Alhambra Respond Better & Faster to Online Leads.

SOLUTION:

• The dealership started using Digital Air Strike’s Response Logix over a year ago because they wanted to increase closing percentages on internet leads and ensure they would never miss a lead during staff changes.

• Response Logix automatically responds to all leads within 10 minutes, 24/7, by emailing a Smart Quote with multiple new and used vehicle options, as well as the vehicle car buyers inquired about.

• The technology integrates with the dealership’s CRM to ensure all leads get the attention they deserve, despite any changes in staff, so the dealership never misses out.

• Response Logix also follows up with leads automatically for up to180 days, much longer than the industry average of just 45-60 days.

• Smart Follow emails are sent to car buyers who can indicate with one click if they’re still in market, ensuring that the dealership is in front of the prospect.