Case Study: KIA of Alhambra Response Logix - Digital Air Strike

CASE STUDY

Kia of Alhambra

GOAL:

Digital Air Strike’s Response Logix Helps Kia of Alhambra Respond Better & Faster to Online Leads.

SOLUTION:

  • The dealership started using Digital Air Strike’s Response Logix over a year ago because they wanted to increase closing percentages on internet leads and ensure they would never miss a lead during staff changes.
  • Response Logix automatically responds to all leads within 10 minutes, 24/7, by emailing a Smart Quote with multiple new and used vehicle options, as well as the vehicle car buyers inquired about.
  • The technology integrates with the dealership’s CRM to ensure all leads get the attention they deserve, despite any changes in staff, so the dealership never misses out.
  • Response Logix also follows up with leads automatically for up to180 days, much longer than the industry average of just 45-60 days.
  • Smart Follow emails are sent to car buyers who can indicate with one click if they’re still in market, ensuring that the dealership is in front of the prospect.

RESULTS:

33%

INCREASE IN LEADS REACTIVATED

250

SMART QUOTE EMAILS SENTPER WEEK

120

CARS SOLD IN ONE MONTH USING RESPONSE LOGIX

56%

INCREASE INCARS SOLD

TESTIMONIAL

WE’RE GETTING A HIGH NUMBER OF REACTIVATED LEADS!

“I love Response Logix! It helps us quote all of our internet leads and makes our follow-up more effective.”

KIA OF ALHAMBRA