Case Study: KIA of Alhambra Video Logix - Digital Air Strike

CASE STUDY

Kia of Alhambra

GOAL:

Kia of Alhambra in Alhambra, California, wanted to engage customers and sell vehicles during COVID-19 shelter-in-place orders. The GM of the dealership knew video was the No. 1 marketing channel for businesses and that it delivered the best return on investment. He also wanted a video product that would deliver fast results.

SOLUTION:

  • The dealership began using Digital Air Strike’s Video Logix to send video messages to car buyers and service customers.
  • The dealership uses Video Logix to record and send videos of vehicle features, specials, delivery options, and offers for customers whose leases are expiring.
  • Team members can easily see how often customers view videos, custom landing pages, and more directly through Video Logix.
  • Customers can also reply to the dealership through Video Logix.

RESULTS:

100%

VIEW RATE FOR VIDEOS

600+

VIEWS OF THE DEALERSHIP VIDEO LOGIX LANDING PAGE

1,000+

PAGE VIEWS, VIDEO VIEWS, AND PAGE CLICKS

10

REPLIES TO THE FIRST VIDEO ALONE

TESTIMONIAL

VIDEO LOGIX SELLS CARS

“Our team sent a video yesterday to a customer, he replied, and came into the store today to finalize the deal. Simply put: Video Logix sells cars. Who needs other marketing when you have Digital Air Strike?”

KIA OF ALHAMBRA