CASE STUDY

McClinton Chevrolet

GOAL:

McClinton Chevrolet in Parkersburg, West Virginia wanted a fast, easy way to reach car owners interested in trading in their vehicles. They also wanted to take advantage of the hot market for used cars.

SOLUTION:

• The dealership needed vehicles fast because of inventory challenges plaguing the industry, so they worked with Digital Air Strike to send out a bulk text message with an eye-catching graphic to 8,500 customers.

• The dealership didn’t want to send an email as they often aren’t read, so the dealer principal knew a text message about their trade-up buyback campaign would be the most effective way to engage customers right away.

• McClinton Chevrolet was excited about the impressive interest from customers as soon as the text was sent and throughout the following week.

• The dealership also uses Digital Air Strike’s Sales Boost, which includes a team that reaches out to interested consumers and schedules appointments. McClinton’s team doesn’t have to follow up until a customer is ready to buy or trade in a vehicle.