CASE STUDY
Mercedes-Benz of Fairfield
GOAL:
Mercedes-Benz of Fairfield in Fairfield, CA wanted to support their Finance & Insurance department with a fast and efficient way deliver a reminder of their offerings to all customers, while providing them with an easy way to take immediate action.
SOLUTION:
- Mercedes-Benz of Fairfield used Response Path Power Text to send bulk text messages about F&I offerings to two separate customer lists along with a follow-up text the following week.
- The text provided customers with an option to text back, immediately giving the dealership solid leads to follow up with and continue the conversation.
- Mercedes-Benz of Fairfield team members were notified via text and email every time someone responded to a text message, making it easy for them to take over and secure the sale.
RESULTS:
264
CONVERSATIONS AND LEADS
29
F&I SALES SECURED
$56,800
OF REVENUE INFLUENCED BY RESPONSE PATH POWER TEXT
300%
INCREASE IN F&I SALES FROM JUST THREE POWER TEXTS
TESTIMONIAL
RESPONSE PATH POWER TEXT SELLS CARS
“We used Digital Air Strike’s Response Path Power Text to support our F&I Department by upselling vehicle warranties and saw a 300% increase in post-sale follow-up purchases! We are thrilled with the success we are seeing with this product and would recommend it to any dealership who is looking to boost customer engagement and drive more revenue. DAS rocks!”
MERCEDES BENZ OF FAIRFIELD
