CASE STUDY

Seelye Auto Group

GOAL:

Seelye Auto Group, a four-store dealer group in Kalamazoo, Michigan, wanted a better process to respond to leads. They also wanted an easy way to follow up with interested buyers to reactivate more deals, instead of letting those leads go cold.

SOLUTION:

• Seelye Auto Group started using Digital Air Strike’s Response Logix several years ago. They wanted their team to handle walk-ins and let Response Logix technology handle the internet leads.

• Response Logix automatically responds to all leads within 10 minutes, 24/7, by emailing a Smart Quote with multiple new and used vehicle options, as well as the vehicle car buyers inquired about.

• Response Logix also follows up with leads automatically for up to 180 days, much longer than the industry average of 45 to 60 days.

• Smart Follow emails are sent to buyers who can indicate with one click if they’re still in market, ensuring that the dealership is in front of the prospect. When buyers indicate they’re still in-market, Seelye’s sales team is excited to follow up knowing the customer is ready to buy a vehicle.