CASE STUDY
Seelye Auto Group
GOAL:
Seelye Auto Group, a four-store dealer group in Kalamazoo, Michigan, wanted a better process to respond to leads. They also wanted an easy way to follow up with interested buyers to reactivate more deals, instead of letting those leads go cold.
SOLUTION:
Seelye Auto Group started using Digital Air Strike’s Response Logix several years ago. They wanted their team to handle walk-ins and let Response Logix technology handle the internet leads.
Response Logix automatically responds to all leads within 10 minutes, 24/7, by emailing a Smart Quote with multiple new and used vehicle options, as well as the vehicle car buyers inquired about.
Response Logix also follows up with leads automatically for up to 180 days, much longer than the industry average of 45 to 60 days.
Smart Follow emails are sent to buyers who can indicate with one click if they’re still in market, ensuring that the dealership is in front of the prospect. When buyers indicate they’re still in-market, Seelye’s sales team is excited to follow up knowing the customer is ready to buy a vehicle.
RESULTS:
AVERAGE SALES LEADS REACTIVATED EVERY MONTH
%
INTERNET SALES ATTRIBUTED TO RESPONSE LOGIX SMART FOLLOW AFTER 30 DAYS
%
MORE INTERNET SALES ATTRIBUTED TO RESPONSE LOGIX SMART FOLLOW AFTER 60 DAYS
TESTIMONIAL
WE’RE CLOSING MORE DEALS!
“We’ve been using Response Logix for several years now. One of the best things about the technology is that it sets a standard of how your team needs to respond to leads and a process for follow-up. We found that 27% of our internet sales are coming 60 days after the first interaction from a Response Logix email. Use technology and let your team do what they do best: close deals.”
CHIP DIGGS, DIGITAL MARKETING DIRECTOR,
SEELYE AUTO GROUP
