Case Study
Vara Chevrolet
DIGITAL AIR STRIKE IS GETTING US WAY MORE TRAFFIC THAN OUR PREVIOUS VENDOR!
“We started working with Digital Air Strike after meeting with them at NADA and noticed we were getting much more online customer traffic than we did previously. The AI chat is a huge help after-hours, specifically. We enjoy working with the Digital Air Strike team. They always have new ideas for ways we can be successful and are proactive in holding us accountable as they too, have a job to do.”
– JEANETTE PENDAS, BDC DIRECTOR VARA CHEVROLET
GOAL:
Vara Chevrolet, a new and used dealership in San Antonio, Texas, needed a better digital marketing technology partner to increase customer traffic, respond to customer inquiries, and increase email campaign engagement.
SOLUTION:
- Lead Response Technology that responds to internet leads 24/7 within minutes and reactivates older prospects automatically, allowing the on-site team to focus on walk-in traffic. The AI-powered technology integrates with the dealer’s CRM and sends emails to prospects to showcase vehicles of interest, alternative options, price, and payment information.
- Conquest Emails designed to engage new customers through hyper-targeted email technology that reached thousands of car shoppers with a 20% open rate. This allowed the Vara Chevrolet team to target specific customer criteria, such as active shoppers or buybacks, resulting in the sale of five vehicles to brand-new customers.
- AI-Powered Chat technology that engages car buyers, asks and answers qualifying questions, captures lead information, texts the customer on behalf of the dealership and converts leads 24/7.
ONE MONTH RESULTS:
EMAIL CAMPAIGN CONSUMER VIEWS
CHAT CONVERSATIONS LED TO 50 LEADS
LEAD REACTIVATIONS
