Case Study: Volkswagen Dealership - Digital Air Strike

CASE STUDY

Volkswagen Dealership

GOAL:

A Chicago-area Volkswagen dealership wanted to find a highly targeted, low-cost way to sell more new and used vehicles.

SOLUTION:

  • Digital Air Strike created a custom double opt-in Facebook ad campaign called VDP Power Social promoting the dealership’s new and used vehicles, reaching active in-market car buyers.
  • VDP Power Social’s double opt-in technology allows in-market car shoppers to click from a Facebook ad to view vehicles on a dealer-branded search results page.
  • The dealership doesn’t pay until the second click when car shoppers are taken to the dealership’s VDPs, which ultimately is a higher quality lead.
  • Digital Air Strike guarantees the number of views the dealership’s VDPs will get from the Facebook ads and provides detailed reporting, including buying habits and trends.

RESULTS:

78

VEHICLES SOLD

24,104

FREE FACEBOOK AD IMPRESSIONS

1,077

CLICKS TO THE DEALERSHIP’S VDP

TESTIMONIAL

VDP POWER SOCIAL MAKES US #1 IN THE MARKET

“We run VDP Power Social at my Volkswagen store and are literally #1 in the market. The months we don’t run the ads, we’re not #1. We love VDP Power Social! We’ve tried other advertising, and Digital Air Strike has by far the best solution out there.”

CHICAGO-AREA VOLKSWAGEN DEALERSHIP