CASE STUDY

Volkswagen Dealership

GOAL:

A Chicago-area Volkswagen dealership wanted to find a highly targeted, low-cost way to sell more new and used vehicles.

SOLUTION:

• Digital Air Strike created a custom double opt-in Facebook ad campaign called VDP Power Social promoting the dealership’s new and used vehicles, reaching active in-market car buyers.

• VDP Power Social’s double opt-in technology allows in-market car shoppers to click from a Facebook ad to view vehicles on a dealer-branded search results page.

• The dealership doesn’t pay until the second click when car shoppers are taken to the dealership’s VDPs, which ultimately is a higher quality lead.

• Digital Air Strike guarantees the number of views the dealership’s VDPs will get from the Facebook ads and provides detailed reporting, including buying habits and trends.