CASE STUDY
Volkswagen Dealership
GOAL:
A Chicago-area Volkswagen dealership wanted to find a highly targeted, low-cost way to sell more new and used vehicles.
SOLUTION:
- Digital Air Strike created a custom double opt-in Facebook ad campaign called VDP Power Social promoting the dealership’s new and used vehicles, reaching active in-market car buyers.
- VDP Power Social’s double opt-in technology allows in-market car shoppers to click from a Facebook ad to view vehicles on a dealer-branded search results page.
- The dealership doesn’t pay until the second click when car shoppers are taken to the dealership’s VDPs, which ultimately is a higher quality lead.
- Digital Air Strike guarantees the number of views the dealership’s VDPs will get from the Facebook ads and provides detailed reporting, including buying habits and trends.
RESULTS:
78
VEHICLES SOLD
24,104
FREE FACEBOOK AD IMPRESSIONS
1,077
CLICKS TO THE DEALERSHIP’S VDP
TESTIMONIAL
VDP POWER SOCIAL MAKES US #1 IN THE MARKET
“We run VDP Power Social at my Volkswagen store and are literally #1 in the market. The months we don’t run the ads, we’re not #1. We love VDP Power Social! We’ve tried other advertising, and Digital Air Strike has by far the best solution out there.”
CHICAGO-AREA VOLKSWAGEN DEALERSHIP