July 26, 2023
By Alex Gaw
The Futurum Group
DAS Technology, the Scottsdale, Arizona-based provider of automotive customer data and experience platform (CDXP) technology, has acquired the assets of 3 Birds, a fellow CDXP technology company that delivers software as a service (SaaS)-based marketing, analytics, and consumer engagement solutions.
No financial details of the transaction have been disclosed, but the acquisition makes DAS Technology the largest CDXP provider in the automotive and specialty vehicle markets, according to DAS Technology officials. DAS Technology already serves more than 9,200 retailers, partners, and original equipment manufacturers (OEMs) in the automotive, recreational vehicle (RV), marine, motorcycle, and EV-related industries, and the acquisition will enhance its AI and data mining capabilities while expanding advanced analytic data sets to target consumer engagement opportunities.
Kristen Judd, CEO and co-founder of 3 Birds, says the company is “beyond excited” to join the DAS Technology team. “The combination of DAS Technology and 3 Birds enables dealers to harness the power of their first-party data to dynamically deliver consumer engagement opportunities throughout the customer lifecycle while generating actionable business intelligence.”
Read the full story here.