DAS Technology Clinches NADA Show 2024 Exhibitor Pitch Competition Prize - Digital Air Strike

DAS Technology Clinches NADA Show 2024 Exhibitor Pitch Competition Prize

DAS Technology Clinches NADA Show 2024 Exhibitor Pitch Competition Prize

Feb. 2, 2024
By Sheryll Poe
NADA consultant

The competition was fierce and included skits, rapping and even a repeat appearance for last year’s winner, 1Micro. Judges Wes Lutz, NADA director and president of Extreme Chrysler/Dodge/Jeep, RAM Inc. in Jackson, Mich.; Anita Castriota, managing partner at Castriota Chevrolet Inc. in Hudson, Fla.; and Scott Dube, NADA director and president of Bill Dube Hyundai in Wilmington, Mass. had their scorecards and their questions ready for the fast-paced session.

But there could be only one winner and it happened to be the rapping duo Alexi Venneri, co-founder and CEO, and Krys Van Slyke, vice president, customer experience and creative strategy, representing DAS Technology. In addition to regaling the Live Stage crowd with their rendition of Run-D.M.C.’s, “It’s Tricky,” Venneri and Van Slyke pitched their “next-level Consumer Data and Experience Platform (CDXP),” which includes real-time lead quoting, prospect nurturing, service messaging, SMS enhancements, and inventory merchandising partnerships and capabilities.

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