DAS Technology’s relationship with GM gets deeper - Digital Air Strike

DAS Technology’s relationship with GM gets deeper

DAS Technology’s relationship with GM gets deeper

By Auto Remarketing Staff
May 23, 2024

DAS Technology’s collaboration with General Motors is going deeper. All the way down into the data mine.

The automotive technology company announced it’s expanding its partnership with GM by joining the automaker’s equity mining program.

DAS said its consumer data and experience platform, CDXP Complete, includes equity mining capabilities such as matching customers with equity or nearing an equity position on their current vehicle and tracking engagement with its automated communications. The platform also offers integrations with many DMS and CRM systems.

Read the full story here.

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