Scottsdale-based Digital Air Strike, the leading social media, intelligent lead response technology and consumer engagement company, today announced it has acquired the assets of the ad tech lead generation company, Target Media Partners Interactive (TMPi) and Libra Systems, a software company that simplifies leasing and financing operations for automotive retailers. The acquisitions represent the largest expansion in Digital Air Strike’s history as well as a large leap forward to round out its consumer engagement and digital retailing platform.
Digital Air Strike will integrate TMPi’s capabilities into its lead generation platform to offer even more powerful advertising solutions, including display advertising as a Google Premier Partner, location-based geo-targeted advertising, and VDP Power Listings. These advanced tools seamlessly integrate inventory into social networks and top automotive sites, generating more sales for dealerships, all with an industry-leading performance guarantee.
Libra Systems’ patent-pending “Risk-to-Roll Software” will be integrated into Digital Air Strike’s intelligent messaging platform, Response Path, and its patented lead response solution, Response Logix, which generates multi-vehicle price quotes and builds microsites in real-time to respond to leads from in-market car buyers. The addition of Libra’s software will allow consumers to calculate payments and interest online while allowing dealers to eliminate guesswork that can often result in lost deals, funding delays, and claims of discriminatory lending.