Digital Air Strike™ Best Practice: Google Places Phrases

Google PlacesGoogle Places just made a change that impacts your Google Maps page listing.

Google Maps search results are now starting to include “phrases” which are most frequently used to describe your business. These phrases come from sources all across the web including reviews, web pages and other online references. Google says they have added this to “help people quickly identify the characteristics that make a particular place unique”.

This could either hurt or help you – it all depends on the words selected by Google.

Here is how Digital Air Strike™ can help:

1. Ensure Google Place/Maps Page is set up correctly – we will be in contact with you if we require any additional information to access your Google Places account so we can update the content and respond to reviews on your behalf. Most of our clients have provided us with the information we need but if you have not, it is now more important than ever to provide this to our team.

2. Respond to Google Reviews and tag them – we will continue to respond to reviews, send you alerts and tag them. By tagging the review helpful or unhelpful Google may select keywords from the reviews marked “helpful” first. With the addition of “write a review” button, your dealership will now most likely get more reviews on this site and they are even more visible so you can rest assured that Digital Air Strike™ will stay on top of this for you.

3. Review Surge™ for Google Reviews – if you are not already participating in our new service to help you get more positive reviews, now it is the time to start. This new program surveys your customers and targets the happy customers and specific review sites like Google, where you may need more positive reviews. The results can literally occur overnight to increase the number of positive reviews, your star ratings and “positive phrases”. Ask your account manager for more details today.

Below is an example of what a page looks like with the new “phrases” added by Google:


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