Digital Air Strike said Thursday it has purchased ad tech lead generation company Target Media Partners Interactive (TMPi) as well as Libra Systems.
The latter provides software designed to make leasing and financing easier for auto retailers.
Digital Air Strike said this is the most significant expansion in its history. Thursday’s move was also the third acquisition the company has made in the last 10 months.
As to how it will utilize the assets of these acquired companies, DAS said it will, “integrate TMPi’s capabilities into its lead generation platform to offer even more powerful advertising solutions, including display advertising as a Google Premier Partner, location-based geo-targeted advertising and VDP Power Listings.”
As for Libra, DAS will integrate its patent-pending “Risk-to-Roll Software” will into Digital Air Strike’s Response Path intelligent messaging platform and its Reponse Logix patented lead response solution.
“The addition of Libra’s software will allow consumers to calculate payments and interest online, while allowing dealers to eliminate guesswork that can often result in lost deals, funding delays and claims of discriminatory lending,” the company said.