Tipton Orthodontics wanted to advertise and get leads on Facebook, so the Tempe and Gilbert clinic turned to Scottsdale-based Digital Air Strike™ for help.
Digital Air Strike is a social media marketing firm that began in the auto dealership space and over the past six months has started expanding to other industries to help businesses manage their digital presence, social sites and online reputation.
Cheryl Yole, treatment coordinator at Tipton Orthodontics, said the practice thought Facebook was a good place to advertise because most of its clientele use the social media site. Digital Air Strike started helping the company about two months ago. “It’s been working really well,” Yole told me Monday. “We get a lot of leads from Facebook. We have access to their emails and can send additional emails and coupons. I feel it gives us more opportunity to get in front of potential customers.”
The automotive industry is particularly dependent on star ratings and reviews, yet susceptible to heavy criticism from car buyers with perceived bad experiences, making it a proving ground for Digital Air Strike’s solutions. New markets can now benefit from years of tried and tested methodologies in a hyper-sensitive sector, said Alexi Venneri, co-founder and CEO of Digital Air Strike.