Auto dealerships have had a whirlwind year during the pandemic. Closing doors temporarily to in-person sales and putting in new safety measures to welcome consumers back, to dealing with vehicle inventory challenges during the hottest car market in years: It’s never been a better time to embrace technology and explore new ways to reach and engage consumers on social media, streaming channels, and text messages.
Digital Air Strike, a Scottsdale, Arizona-based consumer engagement technology company, has been the constant provider to help dealers fill in those tech gaps. The company developed new technology to help clients remain open and safe during Covid-19. By leveraging custom videos, text messaging, social media, AI, and automation, dealers learned how to transact safely with customers and allow consumers to do more researching, shopping, and buying online.
Digital Air Strike has been at the forefront of these technological advances and product offerings, providing dealers the needed tools to maneuver through these turbulent times swiftly. The company is honored to be named among the Top 20 Auto Tech Solution Providers in 2021. Digital Air Strike helps over 7,700 businesses in 32 countries leverage technology to attract, convert, and retain more customers.
“When I started Digital Air Strike from my kitchen table in Scottsdale 11 years ago, we were among the first to recognize the power of social media in business-to-consumer marketing during the Great Recession,” said Alexi Venneri, co-founder and CEO of Digital Air Strike. “Now, during the Covid-19 pandemic, we’re continuing our passion of helping dealers reach and engage consumers and continue their sales online safely during this economic and health crisis.”
Digital Air Strike is launching Inventory Maximizer technology to drive targeted shoppers to dealer’s vehicles. The new solution was developed for dealerships to efficiently merchandise their new and used vehicles and generate the highest quality customers. Using technology, analytics, and an experienced team to identify the most efficient online platform for dealers to showcase their vehicles – including Facebook, Instagram, and YouTube – Digital Air Strike’s new inventory solution delivers guaranteed points of contact to ensure the best results and most significant ROI for dealerships.
As tens of millions of households have turned to streaming devices and subscriptions to watch television shows and movies, Digital Air Strike partnered with Amazon to offer ads on streaming platforms. These OTT (Over-the-Top) streaming ads provide dealers the best way to promote their real-time vehicle inventory and services to highly targeted audiences of cord-cutters streaming live sports and top shows.
Muller Honda Highland Park near Chicago, Illinois, uses Digital Air Strike’s Amazon OTT ads to reach highly targeted customers and receive ad performance data. A 97.5% ad completion rate ensures consumers are watching their ads.
“We had a strong 2020, despite the pandemic and conditions surrounding it, because of our ability to put our message in front of engaged shoppers when they needed to see it the most,” said Gray Scott, Muller Auto Group marketing director.
Digital Air Strike also helps businesses effectively deliver their messages to customers and prospects through text messaging alerts. Texts have a much higher read rate than email – 95% vs. 20% – and dealers know this is the best way to reach consumers of all ages. McClinton Chevrolet in Parkersburg, West Virginia, uses Digital Air Strike’s Response Path Power Text to find pre-owned vehicle trade-ins to sell or trade up.
“I knew a text would be the most effective way to get in front of people,” said Ginny Bowden, McClinton Auto Group dealer principal. “When you spend dollars and immediately see interactions and customers filling out forms right away, that’s great for us.”
Digital Air Strike helps dealers look better online and improve the consumer experience for customers and businesses. The company offers dealers a free custom analysis of their online presence with quick improvement tips. Request an Intel Report at www.digitalairstrike.com/intel-report.