Results-driven businesses are flocking to advertising platforms like YouTube because they understand that content and context are king. Television advertising simply can’t compete with the advanced targeting digital platforms offer businesses and advertisers.
It’s the primary reason digital marketing is forecast to surpass TV ad spend for the first time in history. Competition is heating up, and businesses are adjusting their budgets and optimizing their television spots for digital before their competitors does.
Here is three ways that YouTube advertising is really starting to heat up:
1. While Google doesn’t breakout YouTube ad income separately, researchers estimate that YouTube ad revenues grew 30% in 2016 to roughly $5.6 billion.
2. YouTube ad revenue is expected to grow by 20% in 2017.
3. Driving growth is access to 1.5 billion active users and new features that allow advertisers to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. Marketers can now target ads to people who recently searched for a certain product or service.
You’re behind if you’re not already thinking about how you can leverage your television spots or other video on YouTube. We help thousands of businesses optimize their advertising spend for digital, including YouTube. Give us a buzz if you’re ready to get in the race.