Businesses in every vertical market are continuing to make adjustments to remain open and continue to make sales during the COVID-19 pandemic.
With more consumers staying home and doing their shopping online, using video to engage and entice your potential customers is key to keeping your sales moving. Video marketing provides businesses with a convenient, versatile and shareable medium to reach their audience.
“70% of buyers and researchers would rather watch a video than read text,” according to HubSpot.
Here are five easy ways to add video to your business:
- Record customized product or service highlights for your customers at home. With fewer consumers in store, your team will have more time to cater to online leads individually. Show the product as if it was an in-person sale, like a walkaround showing features of a car. Know what the customer is interested in and showcase it.
- Use video to highlight your COVID-19 policies. Tell your customers that your business is safe by highlighting what you’ve done to sanitize your products and the store. Explain how you have prepared for customers to come into the store safely and how employees are kept safe. Stress that you are open for business and have taken the proper precautions.
- Video can be used to highlight your special offers. Let them know about your new specials and incentives to entice them to buy.
- Include video testimonials from happy customers to share positive experiences from your business. Customers can shoot their own videos from home and send them to you, or you can shoot a customer testimonial after they make a purchase.
- Record overall product and service details to further engage customers. Customers want to know what items you sell and what service options your business offers. This gives them a sneak peek at home, similar to what they might see if they are browsing through the store.
Proof There’s a Need for Virtual Retailing:
- Amazon is hiring 100,000 new workers to keep up with the surge in online orders, so that shows online shopping is booming. Your company should be taking advantage of this.
- While sales are down at most businesses, automotive searches and website traffic are up.
- More than 50% of people are browsing Facebook more often, and there is a 32% search increase year-over-year in the automotive space, and those numbers keep rising.
- Twitter’s daily usage has jumped at least 25% this year, while video calling has doubled in some markets.
- “Video is the No. 1 form of media used in content strategy, overtaking blogs and infographics,” according to HubSpot.
Tips to consider when making videos:
- Make sure your videos are short to keep up with short attention spans online. Videos should not be over a minute. It should be easy for the customer to engage with your videos and you want them to watch the full video.
- Incentivize your team to start using video, or do more video, during and after the COVID-19 pandemic. The challenge for many businesses using video is getting their employees on board.
- Identify a power user at your business and have them share tips and train other employees to take video.
- Look for video competitions to entice your employees to be more creative and have fun with their videos.
Digital Air Strike is hosting a video of the week competition with the winner earning a $500 gift card. Video entries should be emailed to firstname.lastname@example.org.