Today, Foursquare announced yet another feature of their new app update: Expertise.
Similar to Yelp Elite users, those who frequently post popular tips on Foursquare can now become an expert badge in specific areas. However, unlike Yelp, which gives Elite status to Yelpers who leave frequent quality reviews in a variety of places, Foursquare awards users with expert status in specific topics (see example above, “Pizza Places Expertise”).
In theory, your dealership employees and customers that leave quality tips regarding your dealership or other dealerships in the area may gain an Expertise in cars or automotive businesses. If so, having these users visit your dealership may give you some extra klout.
App photos and update information courtesy of Foursquare blog.