Franchise Buyers Beware – Don’t Let the Ghosts of Owners Past Haunt Your Future

Franchise Buyers Beware – Don’t Let the Ghosts of Owners Past Haunt Your Future

“A social following and positive online reputation can make or break relationships with potential new customers, especially in a regional franchise where social media and online reviews can be a key differentiator.

When a franchise is bought or sold, social media channels and review site ratings are valuable assets that need to be considered and included when determining a purchase price. There is definitely value in a 5-star online reputation and room for negotiation when it’s just a 1-star.”

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