By Alexi Venneri, Contributing writer, Phoenix Business Journal
Dec. 5, 2019
No two generations are created equally, so it probably comes as no surprise to learn that each generation uses social media in a unique way. When it comes to baby boomers, Gen Xers, and millennials, businesses need to know how to reach each generation in a way that resonates with them.
A common misconception about generational social media marketing is that most engaged social media users are millennials, but that’s not entirely true. According to Forbes, roughly 82% of baby boomers have at least one social media account and spend nearly two hours per day on social media. On top of that, 95% of the Gen X population is on Facebook. Yes, millennials are important, but they’re far from being the only active social media generation.
Marketers have been using generational divides as a means of marketing for decades, and it rarely fails them. When businesses understand generational social media use, they’re better able to tailor their campaigns to reach the right people and increase their bottom line. Here are the basics that businesses should know to get started:
Alexi Venneri is co-founder and CEO of Scottsdale-based Digital Air Strike.