5 Keys of Marketing and Selling to Women

5 Keys of Marketing and Selling to Women

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Later this month, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in Orlando.

The growth and success of WIA and its conferences reflect the need – and great opportunity – for more women to get into the rapidly changing world of automotive retail.

Last year, Dealer Marketing Magazine’s cover feature prior to the July 2017 WIA conference asked three female veterans of the industry what must change for dealerships and related businesses to attract and retain more women to the profession.

Their conclusion, to paraphrase simply: A lot.

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