Smart businesses use social media to sell. Facebook, Twitter and Instagram are great for connecting with your consumers, showcasing products and what makes your company unique, and turning consumers into customers.
In 2017, 215 million people shopped online, and with 81 percent of the United States on social networking sites, businesses must target these users for conversion. Through each stage of the sales funnel, social media selling can influence prospects through awareness, research and action. Most consumers expect to see reviews and offers on social networks. Make sure you have your ABCs of selling covered.
According to a recent Inc. Magazine report, 89 percent of consumers view online sources of product and service reviews as trustworthy, and Digital Air Strike’s seventh annual Social Media Trend Study also showed consumers rated review sites as more helpful in their business selection process than a business website.