Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

Study: Dealerships Missing Out With Facebook Messenger, After-Hour Leads

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Only 16% of the 1,500 dealerships mystery-shopped by Digital Air Strike responded to internet leads within 15 minutes and 18% didn’t respond at all. The findings are part of the social media firm’s 2018 Mystery Shop Study, which was conducted over a four-month period and included leads submitted on a dealers’ websites and through Facebook’s Messenger app.

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