A recent study found that 60% of customers prefer watching a video over reading any text, so in your next response to an internet lead think about doing the following:
• Redirect your potential customer to a playlist of friendly videos showing off your vehicles and your dealership
• Showcase a video of a recent walk-around on your lot, or of new incentives and deals running that month
• Show your customer the “Why” they should buy (Why=Buy)
• Keep it short! Videos shorter than 1 minute have better engagement
Digital Air Strike’s patented lead response solution, Response Logix®, includes video integration. After submitting a request for a quote, customers receive a custom, multi-vehicle price quote, with or without video, linking to a unique microsite – in less than 10-minutes.