Industry eyes virtual notary services to identify digital car buyers - Digital Air Strike

Industry eyes virtual notary services to identify digital car buyers

Industry eyes virtual notary services to identify digital car buyers

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By Jackie Charniga

Verifying a customer’s identity in digital vehicle sales is a leading fraud issue for dealerships during the COVID-19 pandemic. Notary services are one option dealerships have at their disposal to confirm an identity outside the dealership, and experts say these services are increasingly performed virtually.

For most dealerships, there is still an identity check before final delivery, Digital Air Strike COO Erica Sietsma told Automotive News. This can be done either in-person at the dealership or through a notary for out-of-state or remote deliveries.

“Even with Carvana there is an ID check so there is no true ‘digital transaction’ like you may have with buying something from Amazon,” she said in an email.

Because several states require certain documents such as car transfers to be notarized, retaining a commissioned notary inside a dealership is not unusual. However, an alternative to the traditional notary method of identification verification for remote deliveries is on the horizon, Sietsma said, and something Digital Air Strike is exploring. As adoption of virtual services grows, customers may have more choices in terms of when and where these required documents are verified.

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