Digital Air Strike is teaming up with Kelley Blue Book in the U.S., one of the industry’s most trusted resources for vehicle valuations, to add vehicle trade-in values to its Artificial Intelligence-powered, real-time messaging solution known as Response Path.
In other words, KBB’s integration with Response Path will allow car buyers to get trade-in valuations directly through the messaging platform.
“The way people engage with businesses has changed. We developed Response Path to accommodate consumers’ need for immediate access to online shopping information leveraging our cutting-edge technology,” said Alexi Venneri, co-founder and CEO, Digital Air Strike. “The integration with Kelley Blue Book, which is the first vehicle valuation integration of many, allows dealers to expedite the purchase process, keeps car buyers on their website longer, and ultimately sells more vehicles.”
Digital Air Strike is a social media, lead response and consumer engagement technology company. The KBB integration is meant to help make the sales process more efficient by ensuring consumers have the necessary information to purchase a vehicle through Response Path via a dealership website.
Car buyers can request vehicle trade-in values through KBB, directly in the Response Path messaging window, before scheduling an appointment, providing their contact information, and in turn receiving a price quote for a vehicle.
“Leveraging Kelley Blue Book Trade-In Values, dealers offer their consumers the convenience of market-relevant pricing information and help build confidence in what can be an overwhelming process,” said Damon Bennett, senior director of Syndication for Kelley Blue Book. “With both parties, dealers and shoppers, coming to the table with the same information, it also helps reduce friction and create a mutually beneficial transaction.”