The Leadership Team
Digital Air Strike’s dynamic team includes professionals with decades of experience in building, leading and creating market value in managed service and SaaS companies, and extensive automotive marketing, social and digital media sector expertise.
Co-founder & CEO
Alexi Venneri co-founded Digital Air Strike, the award-winning consumer experience technology company that works with over 7,700 franchised businesses, eight of the top ten automotive manufacturers and all top dealer groups. She has over 20 years of technology experience. Prior positions include President of Auto Media/Blue Flame 6 (part of The Van Tuyl Automotive Group), VP of Marketing, PR & Investor Relations at DealerTrack (member of the executive leadership team that took company public in 2005), CMO at Who’s Calling (grew company from inception to 75M revenue before being acquired by UCS/Reynolds & Reynolds) and Director of Marketing for the Major League Baseball team the Seattle Mariners. Alexi is an accomplished public speaker and author of the best-selling book Balls! Six Rules for Winning the Business Game.
Alexi has a Bachelor of Arts in Marketing from the University of Calgary and is an accredited trainer at the University of Washington as well as The Pacific Institute. She supports numerous charitable organizations and works closely with nonprofit organizations that rescue and rehabilitate animals.
Chief Financial Officer
Michael Pordon has a diverse accounting background, specializing in mergers and acquisitions. Prior to joining Digital Air Strike, Mike spent nine years with Varian, Inc. holding various divisional finance roles and was instrumental in the acquisitions of Magnex Scientific and Oxford Diffraction, and the $1.5 billion sale/integration of Varian Inc. to Agilent Technologies. He also spent six years with Etec Systems, Inc. where he held various corporate finance roles, participated in several acquisitions, and culminated in Etec’s $1.8 billion sale/integration to Applied Materials. Mike started his career at KPMG in public accounting where he led both tax and audit engagements for a diverse client base of publicly traded and privately held entities.
Mike holds a Bachelor of Science in Business Administration from San Francisco State University and is a Certified Public Accountant.
Chief Operating Officer
Erica Sietsma has close to 20 years of retail technology experience and has been a driving force of Digital Air Strike’s vision and growth. Her deep product and industry knowledge has earned her recognition as a subject matter expert on the topics of automotive technology, consumer engagement, lead response, social media and reputation management. She has been a keynote speaker at many digital conferences throughout the United States, Canada, and the UK.
Prior to Digital Air Strike, Erica was head of digital partnerships and corporate communications for one of the largest automotive retail groups in the US, MileOne Automotive, and held roles in business development and national account management for one of the largest call management companies, CallSource and an industry-leading CRM Solutions provider now part of Dominion Enterprises.
Erica earned her Bachelor of Science in Business and Communications from Cornell University.
Chief Technology Officer
David has more than 29 years of experience in technology and product management including several C-level roles as head of technology, information, product, and innovation. He leads Digital Air Strike’s technology strategy and implementation.
Prior to joining Digital Air Strike, David helped launch a new venture-backed property services platform, Lessen. His experience also includes significant time leading technology and product teams at Oracle, Apollo Group, Google, and Infusionsoft. David received his Bachelor of Science in Information and Decision Systems from Carnegie Mellon University and his Masters of Business Administration from the John Sperling School at University of Phoenix.
Chief Revenue Officer
Over his 25-year career, Dave Venneri has helped grow revenue at numerous technology startups and brings a wealth of sales leadership to the Digital Air Strike team. Prior to joining Digital Air Strike as Chief Revenue Officer, Dave was most recently Vice President of Inside Sales at G/O Digital (online division of publicly traded Gannett Co., Inc.) and held senior sales leadership positions at multiple technology companies including LivingSocial, Yodle, Intava and Who’s Calling. In addition to years of SMB technology experience, Dave also served in sales and marketing roles at the Seattle Mariners, Cutter & Buck and Cutters Gloves.
Dave has a Bachelor of Arts in Communications from the University of Washington and is a graduate of numerous sales and leadership training programs including the world-renowned Pacific Institute. He loves sports (University of Washington Athletics, Seahawks and Mariners in particular) and traveling with his family. Dave also supports a number of non-profits including ARME and the Beagle Freedom Project.
SVP, Product Strategy & Market Development
Jason has over 20 years of marketing technology and product experience, with the majority of that time spent in the automotive industry. He leads Digital Air Strike’s product strategy and market development as well as M&A activity. Prior to joining Digital Air Strike, Jason founded and ran technology start up, Carmatic, that helped connect shoppers to dealerships leveraging a fully online concierge buying model. Jason also spent 16 years at Dealertrack and Cox Automotive leading the Dealertrack dealer F&I (finance and insurance) team as well as other roles in marketing and operations.
Jason has a Bachelor of Science from Miami University in Speech Communications, Public Relations with a marketing focus. He resides in Long Island New York with his beautiful bride and two magnificent children. He wreaks havoc on the golf course with his 16 handicap and loves to bike and spend time with friends and family.
SVP, People & Programs
Deke Keating has been a leader in developing and deploying technology solutions across many diverse industries for over 20 years at companies including Accenture, Siebel Systems and Zilliant. During his tenure at those organizations, he successfully led deployment teams and clients through implementations of accounting, HRMS, ERP, CRM, SEM and pricing systems at many Fortune 500 companies and large government institutions. Deke brings his passion for aligning technology, people and process to his current role as the head of our People Operations and Programs team which focuses on bringing the best people into Digital Air Strike and developing the culture and tools to enable them to be wildly successful.
Deke graduated from the University of Notre Dame with a Bachelor of Arts in International Relations and added an MBA from the University of California, Davis. Deke is a Senior Certified Professional from the Society for Human Resource Management (SHRM) and a Project Management Professional from the Project Management Institute.
SVP, Marketing & Communications
Christina brings more than two decades of experience in journalism, marketing, communications and public relations to Digital Air Strike. Prior to joining Digital Air Strike, Christina owned her own marketing communications company providing media relations, public relations and consulting to various clients. She helped many companies and individuals obtain positive press and prepare for nationally televised on-camera appearances.
The majority of Christina’s career was spent in broadcast journalism where she worked as a news anchor and reporter at television stations in Dallas, Texas and Phoenix, Arizona covering presidential elections and everyday events.
Christina attended Texas Tech University and University of Texas at Dallas. She enjoys traveling and hiking with her husband and volunteering in the community through East Valley Women’s League.