Leadership - Digital Air Strike

The Leadership Team

Digital Air Strike’s dynamic team includes professionals with decades of experience in building, leading and creating market value in managed service and SaaS companies, and extensive automotive marketing, social and digital media sector expertise.

Alexi Venneri

Co-founder & CEO

Alexi Venneri co-founded Digital Air Strike, the award-winning consumer experience technology company that works with over 5,000 franchised businesses, eight of the top ten automotive manufacturers and all top dealer groups. She has over 20 years of technology experience. Prior positions include President of Auto Media/Blue Flame 6 (part of The Van Tuyl Automotive Group), VP of Marketing, PR & Investor Relations at DealerTrack (member of the executive leadership team that took company public in 2005), CMO at Who’s Calling (grew company from inception to 75M revenue before being acquired by UCS/Reynolds & Reynolds) and Director of Marketing for the Major League Baseball team the Seattle Mariners. Alexi is an accomplished public speaker and author of the best-selling book Balls! Six Rules for Winning the Business Game.

Alexi has a Bachelor of Art in Marketing from the University of Calgary and is an accredited trainer at the University of Washington as well as The Pacific Institute. She supports numerous charitable organizations and works closely with nonprofit organizations that rescue and rehabilitate animals.


Erica Sietsma

Chief Operating Officer

Erica Sietsma has 17 years of retail technology experience and has been a driving force of Digital Air Strike’s vision and growth. Her deep product and industry knowledge has earned her recognition as a subject matter expert on the topics of automotive technology, consumer engagement, lead response, social media and reputation management. She has been a keynote speaker at many digital conferences throughout the United States, Canada, and the UK.

Prior to Digital Air Strike, Erica was head of digital partnerships and corporate communications for one of the largest automotive retail groups in the US, MileOne Automotive, and held roles in business development and national account management for one of the largest call management companies, CallSource and an industry-leading CRM Solutions provider now part of Dominion Enterprises.

Erica earned her Bachelor of Science in Business and Communications from Cornell University.


Michael Pordon

Chief Financial Officer

Michael Pordon has a diverse accounting background, specializing in mergers and acquisitions. Prior to joining Digital Air Strike, Mike spent nine years with Varian, Inc. holding various divisional finance roles and was instrumental in the acquisitions of Magnex Scientific and Oxford Diffraction, and the $1.5 billion sale/integration of Varian Inc. to Agilent Technologies. He also spent six years with Etec Systems, Inc. where he held various corporate finance roles, participated in several acquisitions, and culminated in Etec’s $1.8 billion sale/integration to Applied Materials. Mike started his career at KPMG in public accounting where he led both tax and audit engagements for a diverse client base of publicly traded and privately held entities.

Mike holds a Bachelor of Science in Business Administration from San Francisco State University and is a Certified Public Accountant.


Dave Venneri

Chief Revenue Officer

Over his 25-year career, Dave Venneri has helped grow revenue at numerous technology startups and brings a wealth of sales leadership to the Digital Air Strike team. Prior to joining Digital Air Strike as Chief Revenue Officer, Dave was most recently Vice President of Inside Sales at G/O Digital (online division of publicly traded Gannett Co., Inc.) and held senior sales leadership positions at multiple technology companies including LivingSocial, Yodle, Intava and Who’s Calling. In addition to years of SMB technology experience, Dave also served in sales and marketing roles at the Seattle Mariners, Cutter & Buck and Cutters Gloves.

Dave has a Bachelor of Arts in Communications from the University of Washington and is a graduate of numerous sales and leadership training programs including the world-renowned Pacific Institute. He loves sports (University of Washington Athletics, Seahawks and Mariners in particular) and traveling with his family. Dave also supports a number of non-profits including ARME and the Beagle Freedom Project.


Deke Keating

SVP, People & Programs

Deke Keating has been a leader in developing and deploying technology solutions across many diverse industries for over 20 years at companies including Accenture, Siebel Systems and Zilliant. During his tenure at those organizations, he successfully led deployment teams and clients through implementations of accounting, HRMS, ERP, CRM, SEM and pricing systems at many Fortune 500 companies and large government institutions. Deke brings his passion for aligning technology, people and process to his current role as the head of our People Operations and Programs team which focuses on bringing the best people into Digital Air Strike and developing the culture and tools to enable them to be wildly successful.

Deke graduated from the University of Notre Dame with a Bachelor of Arts in International Relations and added an MBA from the University of California, Davis.  Deke is a Senior Certified Professional from the Society for Human Resource Management (SHRM) and a Project Management Professional from the Project Management Institute.


Christina Wofford

SVP, Marketing & Communications

Christina brings more than two decades of experience in journalism, marketing, communications and public relations to Digital Air Strike.  Prior to joining Digital Air Strike, Christina owned her own marketing communications company providing media relations, public relations and consulting to various clients. She helped many companies and individuals obtain positive press and prepare for nationally televised on-camera appearances.

The majority of Christina’s career was spent in broadcast journalism where she worked as a news anchor and reporter at television stations in Dallas, Texas and Phoenix, Arizona covering presidential elections and everyday events.

Christina attended Texas Tech University and University of Texas at Dallas. She enjoys traveling and hiking with her husband and volunteering in the community through East Valley Women’s League.


“Leadership is the capacity to translate vision into reality.”

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