Social ads are a great way to reach the right students at the right time, but they can also fail when not properly managed.
Even large organizations can fall victim to the fire-and-forget mentality. Would you have guessed that this ad would be so negatively received? This university obviously didn’t think so and received negative comments.
The comments on the ad show no one was paying attention to what people were saying online. A big mistake of which many other schools and organizations are guilty.
68% of students use social media to research colleges and universities.
If you don’t have the team and technology to monitor and respond to conversations on social media and review sites, you can easily find yourself in a situation where your ads are working against you.
Get started on your path to social media success by scheduling a 10-minute demo today to see how our award-winning solutions can help you manage and improve your online reputation and boost your advertising ROI.