Social media network penetration is increasing at astronomical rates all around the world. By the year 2021, the number of worldwide users is expected to reach 3.02 billion. That’s a whopping third of the world’s population. On average, internet users spend about 135 minutes per day browsing social media sites. Ubiquity of social networks aside, consumer engagement and market potential are also ever-increasing. In a world where social media has become the defining phenomenon of marketing mediums, the relationship between brands and consumers has changed over time.
However, the foundation of some of the biggest businesses today was crafted by individuals who grew up in a generation where social media did not exist. In order to stay ahead of the social media curve and prosper as a business, adapting to the approach of digital marketing is imperative. With target audience analysis and extensive social media demographic research, we’ve done all the heavy lifting for you. Let’s break it down.
What Is Target Audience Analysis?
Pinning down your target audience is an integral part of any marketing strategy. Living in the age of efficient digital and social media analytics and optimization, we can analyze contemporary research of key demographics that provide consumer insights that help mold your content to the correct platform. Every business attracts a different, limited, audience. So, it’s vital to take advantage of this information and act accordingly!
Let’s start with Facebook. It wins first place for being the most popular social media network in the world, with more than two billion users. But don’t be blinded by these big numbers and automatically assume that you’re limited to this platform only! There are other factors to consider. Of the few billion monthly active users on Facebook, there isn’t a substantial gap in age groups. 88% of internet users between the ages 18 to 29 and 84% of 30 to 49-year-old users are active on Facebook.
Facebook allows you to turn your customer base into a community and generate revenue. Look-a-like audiences allow businesses to reach new people on Facebook that are likely to be interested in products based on similar interests of current active customers. When targeting your audiences, your business can make the audience smaller or larger by adding filters to your audience. For example, if you were targeting Toyota customers, you might choose to add a filter to your look-a-like audience that makes it so your ad will only be seen by Facebook users who’ve “liked” Facebook pages related to Toyota. This will make your audience smaller and more focused, giving you a better chance of reaching your ideal customers. If you choose to make your audience larger to reach more people, you are likely to reduce similarity levels between your look-a-like and custom audiences (customer lists that you can manually upload to Facebook). Quality over quantity is a great rule of thumb!
In the family of social media networks, Instagram and Facebook are not necessarily siblings. While yes, they are related, it’s vital to understand the unique characteristics that set every network apart. Instagram is like Facebook’s younger, sleeker, trendier millennial cousin. While Facebook can be great for bringing together a community of all age groups, Instagram is best when catering to a predetermined target audience. More than 500 million web users around the world log into Instagram daily and 70% are under the age of 35.
32% of users between the ages of 18 and 24 are active on Instagram. However, just because Instagram caters to younger generations, doesn’t mean your business needs to change and conform to apparent themes of trendiness in order to be successful. You just need to know who you’re reaching and use the correct tools to match your content to the intended audience.
Slowly but surely, Instagram is morphing into a business mobile app, coming out with more and more updates to help you optimize your Instagram business profile. Refer to Digital Air Strike’s recent blog to master the art of utilizing Instagram for your business. From using the analytics tools to exploring business insights, you can easily see user impressions and engagements. You can now “promote” your posts, letting you personally customize your audience, budget and the duration to your liking. With a wide array of tools, there are endless ways to tweak your content to grow your account and leverage successful engagement rates.
Want to see how you stack up to the competition? Digital Air Strike offers a FREE social media analysis to give all businesses strategic pointers for immediate improvements. Click here to request an intel report today!