By MTC News Desk
Alexi Venneri of Digital Air Strike discusses the growing importance of social media marketing and how virtual retailing has emerged as a savior amidst this pandemic.
- Tell us about your role at Digital Air Strike?
I am the co-founder and CEO of Digital Air Strike. I am responsible for making corporate decisions, managing the overall operations, resources, and company culture of DAS.
- Can you tell us about your journey into this market?
I started the Scottsdale-based company 10 years ago at my kitchen table after I was laid off during the Great Recession. I knew businesses needed an inexpensive way to reach consumers and we were one of the first to develop tools and technology to help businesses leverage the reach of social media. I consider myself a lifelong marketer but have called marketing a career for more than 20 years. My experience includes Major League Baseball, a technology startup, and a large corporation.
- How do you think technology is upgrading the marketing sector?
We can be much more targeted and personalized when delivering messages to our consumers through social media, email, and text messages. Through AI and automation, businesses can engage with consumers, ask and answer qualifying questions, and alert staff when human interaction is needed. It ultimately provides 24/7 customer service.
- How has increasing use of social media helped in redesigning marketing and advertising campaigns?
The personal nature of social media presents a great opportunity for businesses to reach their specific consumers. Our recent online consumer trends study showed 67% of people find ads on social media helpful and 51% have purchased something through an ad. The ability to target the customers that businesses are trying to reach makes the advertising helpful, not intrusive or obstructive. It also helps improve a company’s brand loyalty since consumers typically have to choose to follow your updates.
- How do you define your Intelligent Messaging Solution?
Digital Air Strike’s Response Path is an AI-powered, multi-channel chat technology that engages customers automatically, 24/7 by asking and answering questions, allowing consumers to schedule appointments, explore inventory, read positive customer testimonials, get information about hours/location, and more. While the tool captures lead information, the goal is to be helpful and convert those leads into customers. Response Path alerts employees when human interaction is needed so they can enter the conversation from any device, anywhere. Response Path Power Text, which was developed to help businesses deliver timely updates during COVID-19, sends bulk texts to customers. When customers reply via text, the AI tech of Response Path engages with customers. All conversations and lead details are kept in a single, easy-to-use platform.
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