With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we think they’re some sort of Luddite contrarian.
Pew Research from earlier this year reveals that 77% of American adults now own smartphones, and almost half of the U.S. public owns some kind of tablet. And those numbers are much higher for younger demographics, especially millennials, who made up 29% of the car-buying market in 2016, according to J.D. Power and Associates.
Dealer Marketing Magazine asked three industry leaders to discuss what dealers are doing right and wrong in terms of mobile, which included Alexi Venneri, CEO and Co-founder of Digital Air Strike™.