Did you know Facebook Ads are not limited to just Facebook or Instagram?
The social network also feeds ads to a bunch of other apps and mobile websites through what it calls the “Facebook Audience Network.” Now more than 1 billion people view this advertising network.
According to Facebook, advertisers who opt-in to the Audience Network can reach 16% more people on average than they could by advertising on only Facebook and Instagram. On average, advertisers have seen a 12% increase in conversions for website campaigns and a 17% increase in installs for mobile app campaigns when extending their Facebook ads to Audience Network.
Facebook’s Audience Network allows you to target the same customer across social sites like Facebook and Instagram, websites and even apps. If you haven’t tried using social advertising to sell, you are missing out on a huge opportunity to target a more relevant audience at a lower cost, with a higher chance of conversion than search marketing alone. Our clients get big wins using social to sell more.
Contact your Client Advocate to learn more. Not yet a client? Request a free 10-minute demo to see our five-star social media, reputation management and lead response solutions in action.