Video advertising on Instagram is the perfect place to connect with the soon-to-be largest consumer generation in the US — millennials. According to Pew Research, roughly 55% of Instagram’s users are millennials.
Recently Instagram announced the Stories feature is now used by 150 million people every day. This represents a 50-million-user increase in just three months! We wrote about the launch and likely success of Instagram Stories back in October. You can read more about the feature here.
One of the main advantages of Instagram ads over Snapchat is the ad technology and audience targeting. Snapchat’s ad platform is still developing while Instagram’s is built on top of Facebook’s robust profile platform.
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