Northcutt Chevrolet-Buick Transforms Sales and Service Experience with Cutting-Edge DAS Technology CDXP - Digital Air Strike

Northcutt Chevrolet-Buick Transforms Sales and Service Experience with Cutting-Edge DAS Technology CDXP

Northcutt Chevrolet-Buick Transforms Sales and Service Experience with Cutting-Edge DAS Technology CDXP

Northcutt Chevrolet-Buick set its sights on elevating vehicle sales and service revenue while enhancing the dealership experience for all customers.

Harnessing the power of DAS Technology, the Enid, Oklahoma dealership witnessed a remarkable impact, with its Consumer Data and Experience Platform influencing 14 vehicle sales and 187 service repair orders within a single month.

“Our campaigns work well, with a 33% open rate,” said Chris Ruder, the dealership’s general manager.

The precise and concise reporting provided by CDXP Complete ensures accurate tracking of attributable revenue, showcasing a distinct and substantial return on investment.

In its first month using DAS Tech CDXP, Northcutt Chevrolet-Buick soared past $70,000 in sales and $56,000 in service revenue, marking its highly successful debut with the technology.

CDXP employs storytelling to establish meaningful connections with audiences and customers, fostering optimal consumer engagement and driving sales and service revenue growth.

“DAS CDXP helps us better connect with our customers,” Ruder said.

The platform strategically mines data in the dealership’s CRM and DMS to identify customers with equity positions. It then entices them to the dealership through dynamic and personalized messaging, resulting in targeted customer engagement.

The CDXP segments the client base into sectors based on where they are in their customer journey, such as customers who purchased within the last year, customers who have owned a vehicle for over two years, and customers with an equity position, meaning they have trade-in value. The message matches each customer’s journey, so it’s configurable and relates to their need. What separates DAS CDXP from the competition is not only does it segment client data, the technology does the heavy lifting by automatically sending it on the dealer’s behalf.

“We value the genuine, personalized content created by DAS for our dealership,” he said.

Tailored emails showcasing community involvement share inspiring narratives, fostering increased engagement and connection with the audience. Communication strategies are implemented to convey relevant messages effectively.

“We can create engaging and compelling content that boosts our business revenue, and we love doing it!” Ruder said.

Learn more about activating your dealership’s CRM and DMS data to drive immediate revenue with DAS Tech CDXP.

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