Feb. 13, 2024
By ADT Staff
A new study shows auto dealerships are failing to meet consumer expectations around digital communication and to maximize digital sale opportunities.
DAS Technology, a consumer-engagement technology provider, said the survey of more than 7,000 automotive consumers found that a minority of consumers – 37% – said they got payment options on their desired vehicle from dealers’ lead-response communications. And just 29% said the dealer included information on similar models when responding to them online, among other missed digital opportunities.